Our Brand & Products
At Piccadilly, we are proud to operate through a strong and diverse portfolio of brands, each offering something unique to the greeting card market.
Together, our brands deliver one of the broadest and most varied product ranges in the UK — designed to meet the needs of every customer and every occasion.
Our Brand Family
Each brand has its own identity, style, and customer base - allowing us to cater to different segments of the market while maintaining the highest standards of quality and creativity.
Regal Publishing & Avant Garde Studio - Leaders in Wholesale
Two of our standout brands, Regal Publishing and Avant Garde Studios, are focused on the wholesale market.
Regal Publishing is an award-winning British publisher, widely recognised for its commercial, high-quality designs and value. It has become a leading force in the UK wholesale greeting card sector and is stocked by major wholesalers nationwide. The range includes bestselling birthday and occasion cards across a wide mix of styles.
Our Product Range
Our product range is vast enough to fill an entire specialist card shop. With over 6,000 designs across cards, giftwrap, and social stationery, we cover every occasion, relationship and sentiment - from birthdays, weddings, anniversaries and new baby to sympathy, get well and good luck.
We offer a wide variety of styles and genres to suit every customer and occasion.
sentimental and humorous
contemporary, cute and traditional
religious and remembrance
large cards, homemade & keepsake formats
boxed card sets
Our seasonal collections are just as comprehensive. We cover Christmas and all major spring occasions such as Valentine’s Day, Mother’s Day, Father’s Day and Easter.
In addition, we produce thoughtfully designed cards for minor seasons and cultural celebrations, including Eid, Diwali, St Patrick’s Day, and many more.
Our in-house design and manufacturing teams ensure that every product is created with care, quality and attention to detail.
Whether you’re looking for a bold and modern card, something heartfelt and classic, or a range that mixes both - our brands give you unmatched choice, flexibility and commercial appeal.
