About us
At Piccadilly, our purpose is simple: Making People Smile through greeting cards.
From humble beginnings to becoming one of the UK’s leading greeting card publishers and manufacturers, we’re proud of the journey that brought us here and even prouder of the people, values, and purpose that continue to shape our future.
Our Story
Where It All Began
Piccadilly was founded in 1991 by Jitesh Kaneria, starting from a small unit in Staples Corner, London. With a clear vision and deep passion for greeting card design and manufacturing, the business steadily grew.
Growing the Business
In 2001, we moved to a larger site in Watford, and by 2004, we relocated to our current purpose-built 70,000 sq.ft. facility in Hemel Hempstead. Today, all of our design, production, and warehousing takes place under one roof.
A Family Company
What began as a single-vision business has now grown into a second-generation family company, with four family members - Jitesh, his wife Dipti Kaneria, and their two sons Kushal and Chirag - all actively involved in the day-to-day running of the business.
Proud of Our Roots
We’ve stayed true to our values and roots, and now employ over 80 colleagues - each playing a vital role in our success. We’re proud to support UK manufacturing, with all our cards designed and made in Britain, and to champion the high streets and shopping centres at the heart of communities across the country.
Our Values
Our business is built on family values — honesty, integrity, and respect. We believe in treating others how we would like to be treated, and these values are at the centre of everything we do.
Excellence through quality & value
Keep it simple
Attention to detail
Honesty, integrity and respect
Learn from our mistakes
Passionate about what we do
People at the heart
At Piccadilly, our people are everything. They’re the reason we’ve grown from a small family business into a respected name in the greeting card industry.
We now have a team of over 80 colleagues who bring passion, creativity, and energy to everything they do.
Shared Values, Shared Joy
We look for people who reflect our culture - humble, fun, team-oriented, and proud of their work. Everyone is treated with respect and courtesy, whether a long-standing customer or a new colleague. Because at Piccadilly, we don’t just make greeting cards - we create moments of joy. Together.
Safety
At Piccadilly, we’re fully committed to maintaining a safe and healthy workplace for all colleagues, customers, and visitors.
All Directors are IOSH accredited in Leading Safely, and our senior operations team has completed the IOSH Managing Safely 3-day course - because we believe strong safety leadership starts at the top.
Culture & Commitment
We’re working to build a culture where safety is part of everyday life - shared by everyone and embedded across the business.
Our goal is not just compliance, but a workplace where people feel confident, protected, and respected. We’ll continue to invest in safety as we grow